Website for metalworking companies: so the plant buyer sees your capabilities and sends you the drawing

In a survey by Industrial Equipment News and R.H. Blake of more than 250 manufacturing executives and managers, 85% said they check the supplier's website before a high-value purchase, and 33% said suppliers often lack technical depth and clear differentiation (IEN / R.H. Blake).

The engineer or the plant buyer searches by process, material and size (“CNC machining of 1-meter parts”, “stainless steel plate fabrication”), and on the site looks at:

• The machine fleet, with capabilities: travel ranges, diameters, thicknesses and tolerances.
• Which materials you work with.
• Which certifications you hold and whether they are current (ISO 9001; IATF 16949 if you sell to automotive).
• How you inspect and whether you provide traceability.
• Batch sizes, lead times and how to send you a drawing.

• A machine list with no capabilities. “Machining center” does not tell the buyer whether their part fits.
• Certificates with no number or validity date, or an ISO logo with no document. For a plant buyer that is one more question, not proof.
• A form that does not accept drawings (PDF, DWG or STEP). The buyer has the drawing in hand and has nowhere to leave it.
• A form that does not submit. In a review in October 2026 we found the quote form of an auto parts manufacturer with no destination set in the code: every request was lost without warning.
• Phone numbers written as text, which cannot be tapped from the mobile phone of someone at the plant.
• Stock photos instead of the shop, the machines and the real parts.
• A Spanish-only site, when the company exports or wants to sell to a buyer in another country.

1. A capabilities page: machine by machine, with dimensions and tolerances in text.
2. One page per process, with real parts and the sectors you sell to.
3. A quote form with drawing upload and fields for material, quantity and deadline, plus a tappable phone number and WhatsApp.
4. Certifications with number and validity date, and the inspection method.
5. An English version of the capabilities pages, if you export.
6. Structured data and measurement of every quote request.

Manufacturer of end fittings, connectors, couplings and hoses for high-pressure hydraulics and pneumatics, on the market since 1977. It has a 2,750 m² plant with CNC lathes, manufactures from 1 mm up to 6 inches and to order from 5 units, and its products are compatible with Parker. It serves mining, oil and agriculture, among other sectors. We defined the positioning and the offer with them before designing, separated the path of the business buyer from that of the end consumer, and built a website with a catalog searchable by code. The case is ongoing: it is not yet measured in numbers. Read the case (in Spanish)

At INDEVA we work on everything that makes a buyer choose your company: positioning, brand and media, digital channels, visibility in AI tools, sales automation and measurement. That is your commercial system, and we build it around each company. We start with a 15-minute diagnostic, at no cost.

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