Growth consulting for industrial companies

It is a consultancy that works on how an industrial company wins customers, from end to end. It does not start with a single piece (a website, a campaign, a video) but with the business: what the company sells, to whom, who it competes against and what a new customer is worth. With that, it defines what to change, carries it out and measures whether it works.

At INDEVA we call that whole set the commercial system: the positioning, the offer, the brand, the digital channels, the automation and the measurement that make a buyer find the company, understand it and request a quote. A commercial system is documented, so that it works without depending on a single person.

For industrial and B2B companies with established operations: plants, shops and technical suppliers that sell to other businesses. They usually have a track record, a good product and customers who recommend them, but what shows on the outside does not live up to who they are. Some signs:

• New inquiries almost always come from a referral or from the same salesperson as always.
• The website gives information, but does not let anyone request a quote from a phone.
• A buyer who searches Google or asks an AI tool finds the competition first.
• No one knows for sure how many inquiries come in each month or where they come from.

We work with metalworking, plastics and packaging, hydraulics, agricultural machinery, mining, oil and gas, custom manufacturing and other sectors. What changes in each one is covered in industries.

The work always follows the same order. Each stage has a concrete deliverable, and the next one starts only once the previous one is clear.

1. Diagnostic. We measure how buyers, the competition, Google and AI tools see the company. The first one is at no cost: 15 minutes with your website on screen. If there is a fit, a strategic diagnostic follows, with a map of opportunities and a 90-day plan.
2. Strategy. Together with management, we define which customers to target first, what offer to take to market and how to position the company against its competition.
3. Execution. We build and install the commercial system: a website built for quote requests, visibility on Google and in AI search engines, brand, sales automation, website and email cybersecurity, and the processes that support it.
4. Measurement. We make visible how many inquiries come in, where each one comes from and what a new customer costs. Those numbers are what decide what to improve month by month.

• A written positioning: what the company sells, to whom and why buyers choose it.
• A website built for quotes: a clear catalog, data sheets, and forms and WhatsApp that work on a phone.
• Presence on Google, in AI search engines and in industry directories, with the same description everywhere.
• A lead generation system: search engines, ads and LinkedIn connected to the follow-up of every inquiry.
• A measurement dashboard with the numbers of the business.
• An operating manual, with the access credentials and the documentation in the company's hands.

Custom software for the plant (dashboards, order traceability, integrations) is quoted separately, because the scope depends on each plant.

An agency delivers a website. A growth consultancy starts with the business and only then decides which pieces are needed. Sometimes the website is the priority; other times the urgent thing is the offer, the follow-up on inquiries, or making sure the company shows up when a buyer asks an AI tool.

• The starting point. The agency starts with design; the consultancy, with a diagnostic of the business.
• The deliverable. The agency delivers pieces; the consultancy leaves a documented, connected commercial system.
• The yardstick. The agency measures visits and deliverables; the consultancy measures inquiries, contracts and cost per customer.

We do not guarantee sales: we guarantee that the system is installed, measured and in your company's hands.

The industrial buyer has changed. Before calling, they have already searched Google, compared suppliers, asked ChatGPT or Gemini and checked websites on their phone. By the first call, they have a short list. A company that does not show up along that path, or shows up but is not understood, is left out without ever finding out.

That is why the commercial system also includes visibility in AI tools (in Spanish), and why we start by measuring what that buyer sees today. The Silent Buyer (in Spanish) lists the 12 patterns that come up most often when we audit industrial websites.