Website for custom manufacturing: so the buyer sees what you have already solved and requests a quote with all the details

Someone who needs a special part or a custom-built piece of equipment arrives with a problem, not a part number. They search for “build-to-print part manufacturing”, “who builds custom [equipment]” or “toll manufacturing of [product]”. A catalog of standard products tells them nothing. What they need to see is:

• What kinds of problems your plant has already solved.
• Which materials you work with and in what ranges of size or volume.
• Whether you make prototypes, short runs or continuous production.
• How quoting works: what information to send and when they get an answer.
• Whether you sign a confidentiality agreement when the design belongs to the customer.

• It shows a catalog when the company sells special manufacturing. The buyer sees products they are not looking for and does not see what they could actually ask you for.
• “Comprehensive solutions” without a single project. Nothing proves to the buyer that your plant has already made something similar.
• It does not explain how quoting works. The buyer does not know whether to send a drawing, a photo or a sample, and the first exchange is spent on questions.
• The form does not accept files and does not ask for material, quantity or deadline.
• It does not mention confidentiality, which is the first concern of anyone sharing their own design.
• It does not show up in searches by problem, because the site only has the company name and a list of services.

Each project, with the customer's permission or without their name, in five lines: what problem the customer had, what was made, in what material, of what size or volume and in what time frame, with photos of the plant and the part. That is the content a search engine or an AI can cite, because no one else has it.

A short page that says what to send (drawing, sketch, photo or sample; material; quantity; deadline), whether a confidentiality agreement is signed and how long the plant takes to respond. It saves back-and-forth and filters out the requests that are not for you.

1. Diagnostic from the outside: what a buyer finds when searching for their problem, not your name.
2. Site structure: a home page that leads to requesting a quote and, behind it, projects, capabilities and “How we quote”.
3. A form with file upload and fields for material, quantity and deadline.
4. Visibility on Google and in AI search engines for searches by problem and by process.
5. Measurement of every request that comes in.
6. If needed, custom software: order traceability to know what stage each order is at without calling the shop (quoted separately).

A company from Córdoba, Argentina, that designs, manufactures and sells weather stations and environmental monitoring equipment, with more than 900 units installed in 10 provinces. It went from an outdated WordPress site, with orphaned pages and errors, to a website with a catalog that a technical buyer understands without help and that the company itself can edit. What we learned: request the materials at the start and define what is missing before designing. Read the case (in Spanish)

At INDEVA we work on everything that makes a buyer choose your company: positioning, brand and media, digital channels, visibility in AI tools, sales automation and measurement. That is your commercial system, and we build it around each company. We start with a 15-minute diagnostic, at no cost.

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